South Africa is a place of freedom. Yet, for many women, freedom over our sensuality has always felt out of reach. Too often, we have been taught to feel guilty, embarrassed, or even silent about our sensual desires. Religion and society tell us to ignore our sexual needs and pretend to be pure, but deep down, we know the truth. We know that we are sensual beings with real needs. When those needs are denied, many women end up in unhealthy or risky situations and sexual encounters that hurt their bodies, hearts, and dignity. Engaging in risky encounters puts us at risk of contracting unwanted illnesses and losing respect from our loved ones.​ We know that many women carry deep wounds from abuse, trauma, abandonment, shame, or rejection. Our founders' stories reflect the pain so many South African women live with. Painful stories of rape and powerful resilience to healing and helping others to heal their wounds. At Sacred in Pink (SIP), we believe it’s time for a new chapter. 

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